afrotrade partners

Your foothold
in Africa

Call us: +358 400 444 309

Expand your Reach in Africa with our
Trusted Team

You've done it all... Europe is sold-out and your company precense is strong in Latin America. You've opened a joint venture in Asia and sales is booming in Anglophone countries around the Globe.
But Sub-Saharan Africa is still nagging away at you...

Or Call us: +358 400 444 309

About us

AfroTrade Partners Oy helps EU companies plan, develop and execute international sales strategies necessary to succeed in today’s global marketplace.

Developed by experienced business consultants and trade specialists we offer trusted market intelligence, practical advice and business tools to help you understand how to export, connect with foreign buyers and expand operations in new markets.

about us

Our Services

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    Establish value added distributor networks 
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    Provision local sales and support organizations
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    Acquire c-level and government contacts
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    Market studies and selection
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    Technology and communication tools
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    Leverage installed network of sub-agents

Working with AfroTrade Partners

Market Studies

We provide clients with practical market studies. Our research is action-oriented and the deliverable is always a a strategic sales plan that we execute together with our client.

Strategic Sales

With a strategic sales plan in place we offer strategic and proactive sales in selected markets. We work in close cooperation with our clients ensuring efficient communication through our installed network of partners.

Marketing Actions

At AfroTrade we believe in the power of technology to enable more efficient and targeted marketing actions. We invite our business partners to leverage  our technological know-how and tools to more effectively target their marketing initiatives and campaigns.

Meet the Team


Director with more than 30 years of professional international experience. Strong actions & precense in African countries; Ethiopia, Ghana, Nigeria, Cameroon, South-Africa and Egypt. Opening up new business by providing African market introduction; market analysis, C-level contacts and local precense set-up within segments of circular economy, water treatment solutions and new telecom services.

Jan-Henrik Janér

CEO, Business Development

A highly focused, self-motivated and competent lawyer with a Masters Degree in International Human Rights Law and with more than 7 years’ work experience both in developing and developed countries within a variety of fast-paced legal functions including corporate legal and local NGOs. Business to Business Legal and Marketing consultant with strong multilingual skills, multicultural background and excellent interpersonal skills. Strong and reliable network of people, businesses and government officials in Ethiopia.

Efrem Assefa Abadi

Board Member and Legal Expert, East-Africa

efrem abadi

With more than 15 years of practical work experience in African trade and commerce, Reetta brings the financial know-how necessary to succeed in any challenging market. Succeeding in many of the sub-saharan markets requires patience and a willingness to understand local market conditions. By managing risks and seizing opportunities astute sub-saharan market participants tend to enjoy relatively mild competetive environments.

Reetta Nevala

Board Member, Finance Advisory

Bringing a systematic mindset to marketing efforts for business that wants to engage with Africa. A decades worth of experience in leading by the numbers from cost-accounting to customer analytics in a broad range of industries spanning from automotive to government agencies and municipalities. Focus areas include forestry and automotive market segments.

Henrik Janér

Chairman of the Board

henrik janer

Expand your reach in Africa
with our Trusted Team

We will work tirelessly to achieve your sales goals in Africa. With a combined experience of over 50 years in African business we can make a substantial dent in your Sub-Saharan sales quota.


Call us: +358 400 444 309

Copyright AfroTrade Partners Oy 2018